November 24, 2009
| 2009
Planned Holiday Spending
|
| Year |
Average Spending |
Percent Change |
|
| 2009 |
$417 |
- 3% |
| 2008 |
$431 |
-
50% |
| 2007 |
$859 |
-
5% |
| 2006 |
$907 |
-
4% |
| 2005 |
$942 |
-
6% |
| 2004 |
$1,004 |
+
3% |
| 2003 |
$976 |
-
6% |
| 2002 |
$1,037 |
-1% |
| 2001 |
$1,052 |
+ 9% |
| 2000 |
$968 |
+ 3% |
| 1999 |
$939 |
+ 1% |
Shoppers around the country say they are
planning to spend an average of $417 for gifts this holiday
season, down from $431 last year and $859 in 2007 according
to the twenty-fourth annual survey on holiday
spending
from the American Research Group, Inc. The overall average
planned
spending is down a little over 3% from 2008 and it is
the lowest level of planned spending recorded by the American
Research Group since 1990 when planned spending was $399 (planned
spending was $419 in 1991). Results from the 2009 survey show that:
- Those planning to shop on the Internet
(42%) have surpassed those planning to shop from catalogs
(36%) for the first time in the
history of the survey.
- Planned spending among those shopping
on the Internet ($641) exceeds planned spending among those
saying they will shop from catalogs
($450) for the first time.
- Shoppers saying they will wait
for sales say they will spend more ($439) than those saying
they will pay full price for gifts
($402) for the first time.
- Shoppers saying they will use the Internet
to purchase gifts will spend on average $641, compared to $536
in 2008, an increase of nearly
20%.
- Shoppers saying they will wait for sales
will spend on average $439, compared to $382 in 2008, an increase
of nearly 15%.
Details
from the nationwide survey conducted November 17-20 are available
at
2009 Holiday Spending.
November 23, 2009
| Obama Job Approval Ratings
|
| 11/20/09 |
Approve |
Disapprove |
Undecided |
|
| Overall |
51% |
44% |
5% |
| Economy |
47% |
47% |
6% |
A
total of 51% of Americans say they
approve of the way Barack Obama is handling his job as president,
which is down from 57% in October, and 44% say they disapprove
of
the way Obama is handling his
job, which is up from 41% in October. When it comes
to Obama's handling of the economy, 47% of Americans approve
and 47% disapprove.
Among
Americans registered to vote, 51% approve
of the way Obama is handling his job as president and 44% disapprove.
On Obama's handling of the economy,
48% of registered voters approve and 47% disapprove. A
total of 43% of Americans say the national economy is getting worse, which is the
highest in American Research Group monthly polling since June and is up from 25%
in September.
And 9% say their household financial situations are getting better, which is down
from
16% in August, 14% in September, and 12% in October. Details
from the nationwide survey conducted November 17-20 are available
at The National Economy.
Why
doesn't most advertising work? Take a look at
10 Rules for More Effective Advertising.
See
your out-of-conscious
processing system at work and learn how to improve your marketing
and advertising efforts by
understanding the power behind the Scintillating
Grid.
The
margins of error reported for
most polls underestimate the actual margins of error for ballot
estimates from the same samples.
Use the Ballot Lead Calculator
to determine if the lead for any survey
is statistically significant.
The New Hampshire Poll:
Results
from the September 2009 Quarterly New Hampshire Poll are available
at The
New Hampshire Poll. NH
residents rate NH business conditions, their personal finances,
John Lynch,
and Barrack Obama. |
