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November 21, 2022

2022 Christmas Spending

 

Shoppers around the country say they are planning to spend an average of $822 for gifts this holiday season, down from $835 last year according to the 38th annual survey on holiday spending. Average planned gift spending for 2022 is $13 below average planned spending in 2021.

Details of the survey are here.

 


 

November 21, 2022

Biden Job Approvals and the National Economy

 

Biden Job Approval Ratings
11/20/22 Approve Disapprove Undecided
Overall 41% 54% 5%
Economy 43% 52% 45%

 

A total of 41% of Americans say they approve of the way Joe Biden is handling his job and 54% disapprove. In October, 39% approved of the job Biden was doing and 55% disapproved of the job Biden was doing.

When it comes to Biden's handling of the economy, 43% of Americans approve and 52% disapprove. In October, 41% approved of the way Biden was handling the economy and 55% disapproved of the way Biden was handling the economy.

Among Americans registered to vote, 42% approve of the way Biden is handling his job as president and 54% disapprove. On Biden's handling of the economy, 43% of registered voters approve and 52% disapprove.

Details from the nationwide survey conducted November 17-20 are available at The National Economy.

 


 

February 3, 2021

2020 Presidential Pollster Ratings

 

2020 Presidential Pollster Ratings
Accuracy
National 0.085
Florida 0.113
Ohio 0.143
Wisconsin 0.149
Michigan 0.120
Iowa 0.167
Minnesota 0.050
North Carolina 0.068
Arizona 0.062
Pennsylvania 0.095
Maine 0.105
Georgia 0.054
Texas 0.071

 

As a reference: The average absolute accuracy for all national polls in the 2016 presidential election was 0.070. The average absolute accuracy for all national polls in the 2012 presidential election was 0.055. The average absolute accuracy for all national polls in the 2008 presidential election was 0.037.

 


 

Conflicting polls? A 95% confidence level in the long run drops to 75% in the single case. A review of our pollster accuracy ratings confirm this overlooked result.

 


 

Why doesn't most advertising work? Take a look at 10 Rules for More Effective Advertising.

 

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